So I’ve done a couple workshops already this semester and a popular theme of these has been creative advertising! So I’d like to recap some tips here available for everyone!
1. Find your hook
Consider providing an incentive (tangible like food or otherwise like knowledge!) for attendance and market that incentive
2. Getting attention
Use a catchy name, title or slogan for both the program and for your flyer
Use puzzles, coded messages or interactive flyers
Use unconventional shapes, locations, and reiterations to grab attention
Keep the message simple yet mysterious to lure in the viewer and pique interest; use unconventional objects for flyers such as paper plates, door hangers, balloons, streamers or buttons
Use non-flyer publicity such as facebook/twitter, e-vite, word of mouth, goodie bags
3. Choose your location wisely
Use strategic locations where people frequent like the bathroom stall doors, fridge, mirrors, doors, and certain bulletin boards (thinking of apartment communities here)
Check out these cool examples of creative advertising creative by previous PAs!